Full Record – Author

Ref Type: Conference Proceedings

Authors: MacAdam,Barbara, Gray,Suzanne,

Title: A management model for digital reference services in large institutions

Publication Full: NULL

Year: 2000 Volume: NULL Issue: NULL

Start Page: 136 Other Pages: 145

Descriptors: NULL


Large, decentralized information organizations face a unique set of challenges in effective management of virtual reference service. Proposed here is a model that is particularly relevant to academic libraries in large research institutions, but extendable to other types of organizations with similar characteristics. The five critical issues examined include: integrating virtual reference service with existing services; allocating fixed resources; acting as an effective advocate to secure organizational support; developing a distributed service model integrating specialized, subject-domain expertise; and targeting and serving disparate segments of the user community. These concepts and strategies will be most useful to managers in information organizations who have responsibility for reference service development and need solutions designed specifically to achieve service goals for virtual reference by working within and across the larger organization.



Links: http://eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/19/51/d7.pdf

Extra Data: Seattle, Washington


Retrieved Date:January 1, 1970

Editors: NULL

Book Title: Facets of Digital Reference Service: The Virtual Reference Desk Second Annual Digital Reference Conference

Series Title: NULL

Publisher: NULL

Place Of Publication: NULL

Issn Isbn: NULL