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Ref Type: Journal Article

Authors: MacDonald,Karen I., VanDuinkerken,Wyoma,

Title: Distance education and virtual reference: Implementing a marketing plan at Texas A&M University

Publication Full: Journal of Library & Information Services in Distance Learning

Year: 2005 Volume: 2 Issue: 4

Start Page: 29 Other Pages: 40

Descriptors: LIBRARIES & distance education, DISTANCE education, ELECTRONIC reference services (Libraries), COMPUTER-assisted instruction, COMPUTER network resources, MARKETING, academic libraries, library services, virtual reference,


Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan. [ABSTRACT FROM AUTHOR]; Copyright of Journal of Library & Information Services in Distance Learning is the property of Haworth Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)


M3: Article; MacDonald, Karen I. 1; Email Address: KMacDona@lib-gw.tamu.edu; VanDuinkerken, Wyoma 2; Email Address: WvanDuin@lib-gw.tamu.edu; Affiliations: 1: Assistant Professor and Business Subject Specialist Librarian, West Campus Library, 5001 TAMU, Texas A&M University, College Station, TX 77843-5001 2: Assistant Professor and Virtual Reference Administrator, Sterling C. Evans Library, 5000 TAMU, Texas A&M University, College Station, TX 77843-5001 Source Info: 2005, Vol. 2 Issue 4, p29; Thesaurus Term: LIBRARIES & distance education; Thesaurus Term: DISTANCE education; Thesaurus Term: ELECTRONIC reference services (Libraries); Thesaurus Term: COMPUTER-assisted instruction; Thesaurus Term: COMPUTER network resources; Subject Term: MARKETING; Author-Supplied Keyword: academic libraries; Author-Supplied Keyword: distance education; Author-Supplied Keyword: library services; Author-Supplied Keyword: Marketing; Author-Supplied Keyword: virtual reference; Number of Pages: 12p; Illustrations: 2bw. Document Type: Article

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Retrieved Date:January 1, 1970

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Publisher: Haworth Press

Place Of Publication: NULL

Issn Isbn: 1533290X