Full Record – Author

Ref Type: Journal Article

Authors: Vilelle,Luke,

Title: Marketing virtual reference: What academic libraries have done

Publication Full: College & Undergraduate Libraries

Year: 2005 Volume: 12 Issue: 1

Start Page: 65 Other Pages: 79

Descriptors: ACADEMIC libraries, ELECTRONIC reference services (Libraries), COMPUTER network resources, REFERENCE services (Libraries), ONLINE information services, DATABASE searching, INFORMATION services, ELECTRONIC information resources, LIBRARY science, UNITED States, marketing, promotions, publicity, Virtual reference,


The honeymoon between virtual reference and academic libraries is over. Now comes the hard part-making sure, through effective marketing, that our users are aware of the benefits that the service can provide to them. Marketing has received increased attention in the library literature in recent years, and many authors describe what their libraries have done to promote virtual reference. However, these descriptions are often buried within larger works. This article draws from the literature a variety of real-life examples of marketing the service, in an effort to foster ideas and conversation about how best to increase awareness of virtual reference. [ABSTRACT FROM AUTHOR]; Copyright of College & Undergraduate Libraries is the property of Haworth Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)


M3: Article; Vilelle, Luke 1; Email Address: lvilelle@vt.edu; Affiliations: 1: Outreach Librarian, Virginia Tech University Libraries, Blacksburg, VA 24062 Source Info: 2005, Vol. 12 Issue 1/2, p65; Thesaurus Term: ACADEMIC libraries; Thesaurus Term: ELECTRONIC reference services (Libraries); Thesaurus Term: COMPUTER network resources; Thesaurus Term: REFERENCE services (Libraries); Thesaurus Term: ONLINE information services; Thesaurus Term: DATABASE searching; Thesaurus Term: INFORMATION services; Thesaurus Term: ELECTRONIC information resources; Thesaurus Term: LIBRARY science; Subject Term: UNITED States; Author-Supplied Keyword: academic libraries; Author-Supplied Keyword: marketing; Author-Supplied Keyword: promotions; Author-Supplied Keyword: publicity; Author-Supplied Keyword: Virtual reference; Number of Pages: 15p; Illustrations: 2 charts. Document Type: Article

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Retrieved Date:January 1, 1970

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Publisher: Haworth Press

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Issn Isbn: 10691316