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Ref Type: Journal Article

Authors: von Retzlaff,Lothar,

Title: E-commerce for library promotion and sustainability: How library technicians can market themselves and their library's services online

Publication Full: Australian Library Journal

Year: 2006 Volume: 55 Issue: 2

Start Page: 102 Other Pages: 130

Descriptors: ONLINE information services, LIBRARIES, INTERNET, WORLD Wide Web, SOCIAL interaction, VALUE-added networks (Computer networks), IEEE 802.11 (Standard), ELECTRONIC commerce, COMMUNITY life,


As players in the delivery of services and online information, libraries are in the best position to use staff expertise and the technology they have developed to foster community awareness of social, professional and commercial interactions on the internet. Historically, libraries have been progressive institutions, undertaking constant reassessment to stay relevant. As clients become used to the nuances of virtual transactions and the technology for participation on the internet becomes widely available, the provision of value-added services, such as virtual reference, e-reserves and WiFi networking further contribute to transactions and services traditionally provided by institutions such as libraries. These services and transactions use business models to justify funding and ongoing support. It can be argued that libraries must keep abreast of new models of e-commerce to provide relevant services and develop input where necessary, to predict changes and suitably adapt their way of interacting online or doing business, whether it is free, fee-for-service or cost-recovery. Such is the competitive nature of the World Wide Web that libraries are being challenged to justify their existence and budgets against this context. By using e-commerce models, for example, the buying and selling of information, products and services via the internet, and developing new models, libraries are well placed to promote their own successful futures. [ABSTRACT FROM AUTHOR]; Copyright of Australian Library Journal is the property of Australian Library & Information Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)


M3: Article; von Retzlaff, Lothar 1; Email Address: Lothar.vonRetzlaff@health.wa.gov.ay; Affiliations: 1: Library Technician, Sir Charles Gairdner Hospital, Perth Source Info: May2006, Vol. 55 Issue 2, p102; Thesaurus Term: ONLINE information services; Thesaurus Term: LIBRARIES; Thesaurus Term: INTERNET; Thesaurus Term: WORLD Wide Web; Subject Term: SOCIAL interaction; Subject Term: VALUE-added networks (Computer networks); Subject Term: IEEE 802.11 (Standard); Subject Term: ELECTRONIC commerce; Subject Term: COMMUNITY life; Number of Pages: 29p. Document Type: Article

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Retrieved Date:January 1, 1970

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Publisher: Australian Library & Information Association

Place Of Publication: NULL

Issn Isbn: 49670