Ref Type: Journal Article
Authors: Ward,David,
Title: Measuring the completeness of reference transactions in online chats
Publication Full: Reference & User Services Quarterly
Year: 2004 Volume: 44 Issue: 1
Start Page: 46 Other Pages: 56
Descriptors: ONLINE chat groups, ONLINE information services, REFERENCE services (Libraries), CROSS references (Cataloging), QUESTIONS & answers,
Abstract:
This article reports on the results of an unobtrusive study used to measure whether online chat reference can effectively answer short, subject-based research questions. The University of Illinois Ask a Librarian virtual reference service is run from the regular reference desks of the Main Reference Library and Undergraduate Library, two of the more than forty departmental libraries on campus. The unobtrusive study took place during April 2003. For the period of the survey, there were 856 total chats received. Proxies were trained in using the chat software from both the patron end as well as the staff side, and instructed to try a few sample questions on their own before asking the actual study questions. Complete or ideal transactions were recorded for 47 percent of the reference encounters, with Mostly Complete transactions accounting for another 32 percent. The average duration for all the chats was fifteen minutes, fourteen seconds. The transactions ranged from four minutes to thirty-three minutes in length. One important trend was that the less complete a chat, the longer the average duration. A breakdown of chat duration by the types of sources used shows that asking for two books has the shortest duration, asking for two articles averages fifteen minutes and forty-four seconds, and asking for one book and one article takes the longest at sixteen minutes and twelve seconds.; This article reports on the results of an unobtrusive study used to measure whether online chat reference can effectively answer short, subject-based research questions. The University of Illinois Ask a Librarian virtual reference service is run from the regular reference desks of the Main Reference Library and Undergraduate Library, two of the more than forty departmental libraries on campus. The unobtrusive study took place during April 2003. For the period of the survey, there were 856 total chats received. Proxies were trained in using the chat software from both the patron end as well as the staff side, and instructed to try a few sample questions on their own before asking the actual study questions. Complete or ideal transactions were recorded for 47 percent of the reference encounters, with Mostly Complete transactions accounting for another 32 percent. The average duration for all the chats was fifteen minutes, fourteen seconds. The transactions ranged from four minutes to thirty-three minutes in length. One important trend was that the less complete a chat, the longer the average duration. A breakdown of chat duration by the types of sources used shows that asking for two books has the shortest duration, asking for two articles averages fifteen minutes and forty-four seconds, and asking for one book and one article takes the longest at sixteen minutes and twelve seconds.
Notes:
id: 197; M3: Article; Ward, David 1; Affiliations: 1: Reference Coordinator, University of Illinois Undergraduate Library, Urbana, Illinois; Source Information: Fall2004, Vol. 44 Issue 1, p46; Subject Term: ONLINE chat groups; Subject Term: ONLINE information services; Subject Term: REFERENCE services (Libraries); Subject Term: CROSS references (Cataloging); Subject Term: QUESTIONS & answers; NAICS/Industry Codes: 516110 Internet Publishing and Broadcasting; NAICS/Industry Codes: 519120 Libraries and Archives; Number of Pages: 11p; Illustrations: 5 charts; Document Type: Article
Links: NULL
Extra Data: NULL
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Retrieved Date:January 1, 1970
Editors: NULL
Book Title: NULL
Series Title: NULL
Publisher: American Library Association
Place Of Publication: NULL
Issn Isbn: 10949054